Frequently asked questions

This system has two parts:

1. It lets you search for the contact info of independent retailers anywhere in the world, like their Instagram accounts, phone numbers, and emails.

   You can be incredibly specific with geography, breaking down by city, neighbourhood, postcode, etc.

   You can be very specific with search term also, searching for “burger restaurants in Austin, Texas”, “sustainable cafes in Toronto”, “Cocktail bars in SE1, London UK”, etc. 

   The search scrapes Google Maps data directly, so coverage is truly global. If you can find it on Google Maps, it’s fair game.

   For each location, it will extract Instagram accounts, emails, and phone numbers.

2. For each of these locations found in the previous step, it contacts them on their Instagram accounts. Of course, you can filter who you do and don’t want to contact.

   It does this by logging in to your Instagram account for you, and sending a DM to each of these locations. You can customize copy, followup messaging, and set the system to run on autopilot to do a drip campaign on IG. 

The objective of this system is to get you replies. Once a lead replies, it is up to your sales team to close them, however you feel is appropriate.

This system is not intended to help you close leads directly, only to start the conversation. It is intended to automate the top of funnel sales process. Bottom of funnel conversions is up to you.

Yes, if your objective is to expand to local independent retailers.

This really isn’t that suited to targeting big chains like supermarkets or restaurant franchises.

But if you’re looking for smaller local retailers then this can be very effective. Also, keep in mind that this system targets physical locations, so is not intended to do something like find Instagram influencers.

You can see for yourself what this system has done for brands each day in the results section.

Instagram DMs are usually more effective than cold emails at contacting independent retailers because most retailers who have Instagram accounts keep their accounts relatively active and check DMs more frequently since their customers can contact them there.

Also, many smaller retailers either don’t have emails, or have very generic accounts like “info@cafe.com” which are less frequently read.

However, the system still extracts email accounts of each location if it exists on their website, so you can email retailers using your own custom methods if you so choose.

Probably, if the following are true:

1. You’re trying to get in touch with independent retailers, like cafes, coffee shops, bars, restaurants, delis, grocery stores, gift shops, thrift shops, etc.
2. You have an effective sales process and team that is capable of closing leads once they respond to you. This involves things like sending samples, and closing the sale properly.
3. Your product is genuinely excellent and retailers are interested in stocking you. This system can’t (and is not intended to) compensate for a bad product!

The average reply rate hovers around 10%, with the best performers being around 15%, and the lower performers around 6-7%. 

There are also outliers. The best performing brand so far has a reply rate of 25%. The worst performing brand has a reply of 3-4%.

Your reply rate depends on what types of stores you’re targeting, your messaging, and of course, your product. 

The pricing model is pretty different. Check out the pricing page for more details.

Probably not, if the following are true:

1. You keep the DMs/ day at a reasonable limit. If you send hundreds of DMs a day you’ll get your account limited, regardless if a human does the sending or a bot. Generally, most brands using this system send 10-30 DMs/ day per Instagram account. This is not a system intended to spam. This is a system intended to get in touch with more retailers who genuinely may have an interest in stocking your products.
   
   
2. If you want, because you can connect as many Instagram accounts as you want to the system, so you can avoid using your main account and do cold outreach on secondary accounts. This does not affect the reply rates at all, and retailers respond equally to DMs from main accounts vs. secondary accounts.