I’m an AI tool that helps food and beverage brands find and contact independent retailers – like coffee shops, bars, and cafes – on Instagram automatically, a channel that they are very active on.
Used by 100+ brands in North America and Europe
The automated outreach system for food and beverage brands
At scale, find up-to-date contact info of independent retailers, like Instagram accounts, emails, and phone numbers, anywhere on the globe.
Reach out to retailers via Instagram DMs, a frequently checked channel. Customize your copy and start a drip campaign with automatic follow ups.
Give your sales people more time to personalize responses to warm leads. Prospecting and outreach is repetitive work, so leave this to a robot.
Results as of December 3, 2023
Testimonials
Some examples of retailers that this system has successfully gotten replies from
How it works
Type in a search term, like “cafes in London”, and I’ll go on Google Maps to scrape the search results. Anything that can be found on Google Maps is fair game, like coffee shops, bars, gift shops, and more. For each location, I’ll go one step further and extract Instagram accounts, emails, phone numbers, websites, and more.
Automatically DM these stores’ IG accounts, which is more effective than email, to see if they want to stock your products. Set up a CRM on top of Instagram. Fully customizable copy. Automatic follow-ups. Connect multiple Instagram accounts to the system.
Screen recording of the DM bot in action. As you can see, it moves step-by-step, like a human.
Features
An all-in-one app to find retailers, filter leads, send DMs, and track performance
Live data dashboards to track progress
Find 1000’s of contacts
Customize DMs and followups
Save sales teams time
Get a higher reply rates on Instagram compared to email
Get stocked in more independents
Commonly asked questions about this system
This system has two parts:
You can be incredibly specific with geography, breaking down by city, neighbourhood, postcode, etc.
You can be very specific with search term also, searching for “burger restaurants in Austin, Texas”, “sustainable cafes in Toronto”, “Cocktail bars in SE1, London UK”, etc.
The search scrapes Google Maps data directly, so coverage is truly global. If you can find it on Google Maps, it’s fair game.
For each location, it will extract Instagram accounts, emails, and phone numbers.
It does this by logging in to your Instagram account for you, and sending a DM to each of these locations. You can customize copy, followup messaging, and set the system to run on autopilot to do a drip campaign on IG.
The objective of this system is to get you replies. Once a lead replies, it is up to your sales team to close them, however you feel is appropriate.
This system is not intended to help you close leads directly, only to start the conversation. It is intended to automate the top of funnel sales process. Bottom of funnel conversions is up to you.
Yes, if your objective is to expand to local independent retailers.
This really isn’t that suited to targeting big chains like supermarkets or restaurant franchises.
But if you’re looking for smaller local retailers then this can be very effective. Also, keep in mind that this system targets physical locations, so is not intended to do something like find Instagram influencers.
You can see for yourself what this system has done for brands each day in the results section.
Instagram DMs are usually more effective than cold emails at contacting independent retailers because most retailers who have Instagram accounts keep their accounts relatively active and check DMs more frequently since their customers can contact them there.
Also, many smaller retailers either don’t have emails, or have very generic accounts like “info@cafe.com” which are less frequently read.
However, the system still extracts email accounts of each location if it exists on their website, so you can email retailers using your own custom methods if you so choose.
Probably, if the following are true:
The average reply rate hovers around 10%, with the best performers being around 15%, and the lower performers around 6-7%.
There are also outliers. The best performing brand so far has a reply rate of 25%. The worst performing brand has a reply of 3-4%.
Your reply rate depends on what types of stores you’re targeting, your messaging, and of course, your product.
The pricing model is pretty different. Check out the pricing page for more details.
Probably not, if the following are true: